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Our Award-Winning Bestseller
Negotiating with Giants
by Peter D. Johnston“A highly readable book geared to helping underdogs.” —The National Post
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“It's impossible for us to express how much we have learned from you and how much better the outcome is as a direct result of your guidance and expertise.” – Chief Strategy Officer
“NAI got us our deal on excellent terms and helped us avoid costly mistakes from start to finish during unique, pressure-packed outsourcing negotiations. Peter Johnston is the best advisor money can buy. He's a listener and enjoyable to work with.” – Bill McGee, Technology Executive
“It was a pleasure working with you. I could not have gotten through this ordeal without you.” – Corporate Chairman
“NAI has a unique combination of intelligence, insight, commitment and capacity to work with people from dramatically different backgrounds. NAI quadrupled our expected valuation in the first financing round, increasing our company's value by tens of millions of dollars.” – Carter Powis, Technology Entrepreneur & Former McKinsey Consultant
“NAI has a unique combination of intelligence, insight, commitment and capacity to work with people from dramatically different backgrounds. I have worked with many professionals in the conflict resolution field and these folks are clearly among the best professionals I've ever seen in the US or abroad.” – Steve Reifenberg, Former Executive Director, David Rockefeller Center for Latin American Studies at Harvard University
“I first called NAI when I had a significant negotiation at my company over role definition and compensation for that role. NAI helped me prioritize my interests, reality-tested my expectations, and provided the latest marketing standards on senior executive packages in my industry. Their advice made a very positive difference in me getting to an employment agreement that met my interests and those of my company.” – George McTaggart, Technology Executive
“The immediate outcome of Peter Johnston's involvement was a very successful contract negotiation. Following these negotiations, both Union and Company employees identified their utmost satisfaction with the process and results. Everyone's most important needs have been satisfied in a situation where a win-win outcome was not obvious based on how we have negotiated historically.” – Ed West, Elkem Chemicals
“Their ability to promote dialogue and to find solutions to complicated challenges is impressive. In my view, NAI's work serves the national interest. Their involvement leads to long-standing and enduring results.” – Jules Bloch, Lawyer
“I've found that most lawyers are very good at documenting deals, not at generating the potentially huge value that comes through a highly researched and practical understanding of negotiation strategy, deal-making, market dynamics, psychology, value creation, game theory, and effective communication. That's where NAI distinguishes itself—with the big beneficiaries being its clients. And the client list of this firm's senior advisors reads like the who's who of global companies.” – CEO, Travel Company
“Peter Johnston came into our large organization and in short order lead the development of a strategic roadmap that would improve our shareholder value.” – Juan Carlos Gazia, Senior Manager, HSBC Finance Corporation
“Thank you very much for an excellent seminar last week. You were a big hit with everyone. The best compliment I've heard is that people have actually lost sleep thinking about the course materials and exercises.” – Jan Schwartz, Oracle Corporation
“The feedback from the group was outstanding. Your passion and insight had a profound impact. Your book is one that the entire group is proud to own.” – Greg Hessian, Workplace Safety & Insurance Board, Ontario
“Very valuable...” – CNN News
“One of the world's leading negotiation experts changes how we should be thinking about our most challenging negotiations and conflicts.” – Jules B. Bloch, LLB, Professional Mediator and Arbitrator
“Johnston gives surprising answers...presenting unique strategies and concrete steps...” – Harvard Business School, Bulletin Magazine
