NAI offers advisory services that yield high returns for our clients because we think differently about negotiation and what it means to be an excellent negotiator. We hold expertise in all of the critical influence variables that will eventually shape what a signed agreement looks like.

We believe you are negotiating anytime you try to influence someone to do something.

In providing negotiation advice, we usually focus first on what our clients do away from the negotiation table to better position themselves once they’re at the table.

We were the first to identify and label “integrated negotiation” as a discipline, reflecting our belief that the way to prepare for consistently achieving excellence in negotiation is to “paint” all of your most significant operating activities and negotiations onto one canvas. In this way, we can see how different pieces of your wide-ranging undertakings can be positively linked and sequenced while minimizing any potential negative connections, allowing you to capture the most value possible in any single negotiation. This strategic approach to influence means that we have to quickly and fully understand your daily operating activities in order to provide you with the best possible negotiation advice.

We are also well-known for our pioneering role in identifying and analyzing “asymmetric negotiations” and the related influence strategies required for anyone dealing with much larger counterparts as measured by the parties’ relative resources and clout in a given context. The context for these negotiations or conflicts can range from mergers & acquisitions and international trade deals, to hostage-takings and initiating change at a local school board. Our firm’s founder, Peter D. Johnston, wrote the international bestseller Negotiating with Giants, the first book to address these distinct negotiations in a comprehensive and detailed manner.

In executing our engagements, we call upon a wide range of strategies and tactics, drawing on expertise from many different fields including psychology, finance, communication, the law, media management and marketing to give you tailored world-class negotiation advice.

Among the initiatives we undertake as we support our clients:

  • Review their operating activities to maximize results in upcoming negotiations.
  • Defend their information, interests, reputation and time as they negotiate.
  • Help them identify unique back-up plans should a given negotiation not go as planned.
  • Identify supporters, moles and coalition partners they need onside to get deals done.
  • Find paths to the negotiation table that weren’t previously there.
  • Design deals that are appealing to all sides.
  • Handle challenging face-to-face meetings smoothly and efficiently.
  • Ensure that agreements are respected.

Returns on Our Negotiation Advice

Our clients tend to receive very high returns on our fees through the able management of critical negotiations and conflicts, time savings, and effective decisions being made at the operational level to maximize potential value on all fronts. In all realms, we expect to give our clients a minimum pay-back of ten to twenty-five times our fees, with our involvement frequently leading to returns that are hundreds of times our fees.

Our negotiation advice is tailored to meet the specific needs of each of our clients based on their experience, industry, geographic location and unique influence challenges. In addition to these advisory services, we also offer mediation, lead tailored negotiation workshops and seminars, and conduct speaking engagements.

We can be hired for hours or days, or longer-term for several months or years—working on the phone or in person—depending on your needs and budget.

NAI has advised executives from many of the world’s leading corporations—across a broad range of industries. Our team has also advised government leaders from some of the world’s largest nations, achieved maximum value for entrepreneurs selling their businesses, mediated aboriginal rights deals, guided boards and their founders to operate more effectively, and supported high-profile couples and families in conflict.

In total, through our negotiation advice and training engagements, we have worked with individuals and groups from more than one hundred countries spanning six continents. Our success is measured in better, stronger deals and relationships for our clients and cumulatively, tens of billions of dollars generated and saved for these same clients.

Contact us now to learn more, or to confirm our availability for advising you.

“I can say for certain that we would not have an agreement that provided these protections without your help, guidance, support and expertise. You, like it or not, are now part of our company’s family having played an invaluable role at a critical time in our history.” Senior Executive of a US Company following a legal settlement

NAI: World-Class Negotiation Advice for Governments, Individuals, NGOs, and Businesses



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